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FELT NYC.

Felt NYC is a 100% volunteer-based community of women dedicated to supporting immigrants and refugees in New York through a variety of practical workshops.

Challenge: To provide users an inclusive, free platform to obtain classes in a supportive, collaborative community.

  • Specifications
    Team Project: 8 Members

    Tools: Figma, Photoshop, Monday.com, Zoom
  • My Role
    Team Lead, UX/UI Designer, Project Manager
  • Solution
    View prototype south

Project Overview

Our goal is to boost website traffic by making our services easily accessible to our user base. By prioritizing accessibility, we aim to attract more visitors and establish a strong foundation for future growth for the company.

Our highest priorities were to:
1. Design and test accessibility across the site
2. Allow users to register for classes
3. Ensure that the services offered on the site are clearly communicated and easy to understand for users


Discovery & Research

Feltnyc.org was having difficulty getting traction among its userbase and potential volunteers/donors. As such, usability was challenged and did not align with the company's goals.

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Fortunately, our insights lead us to craft new opportunities, such as a updated navigation bar, the ability to toggle between languages, and straightforward iconography. I will address this further as we move along.

User Interviews & Opportunities

To understand our customers' desires, requirements, and issues, I conducted inquiries that would assist us in seeing how users interact with the website. My research revealed common patterns, which are:

Language: Participants had a degree of difficulty signing up for classes due to a language barrier.

Mobile Priority: I found that 80% of our users were andriod users

Pain Point: More than half of our participants had a family member or close friend navigate the site in their stead

And finally Usability: Users found the current website did not meet ADA standards, so we had an opportunity to address this issue.

A Closer look

The findings indicate that the current website has significant issues that affect its users. The most prominent being the limited language options and poor navigation, resulting in frustration among its user base.

Which poses the question: How might we create an inclusive platform that caters to individuals from different backgrounds?

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Opportunity: To improve Phases 2 & 4, we propose implementing a modern design language, adhering to web standards, which would allow users to select a preferred language for the website.

MVP (Minimal Viable Product)

The (MoSCoW) prioritization solves one of the main problems of less robust prioritization tools by laying out specific definitions. Our research will focus on addressing the "Must-have" features.

The “must have’s” are as follows:

  • A Navigation bar for users to browse the site efficiently.
  • A language toggle to switch between languages

Designing an Experience

With the basic components and functions of our service established, I chose to create a low-fidelity wireframe. This will give us a better insight on how to position the content and organize features according to user feedback and expectations.

Wireframe

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Proposed User Flow

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During this phase, I also considered language options and the integration of an external text-to-speech service as part of our solution.

Prototype

With the team's input, I refined certain aspects of the design to improve clarity, while adhering to our "Must-have" features. Please see below for the desktop and mobile experience.

Desktop Design

Mobile Design

Future Considerations

I believe that as a team, we effectively communicated and collaborated to achieve our goal of providing the best solution for our client, Felt NYC.

- Create a webpage (landing page, Classes page, Registration, etc.)
- Toggle Language button for easier legibility
- Updated Responsive Navigation
- Refined color palette
- Iconography (to navigate easier using visual cues)

Additional Works

Responsive Design
Desktop Design
UX/UI App Design
Digital Design & Media